marketing portfolio
Product Launch: Creative Strategy Client Presentation
This mock client presentation was part of a branding project I did for a class on Hosanna Revival. I came up with the concept of a new line of stationary products and decided how the product launch should be marketed based on Hosanna Revival's target personas and customer decisions journeys. I made this presentation using Canva, Pinterest, Instagram, and Illustrator. Click the image below to see the full presentation.
Content Marketing
I created this mock blog along with my group members for a class project on content marketing. We focused on the app-based company Miles and decided to create a blog on work-life balance to target the pain points of Miles' millennial and young professional audience. This blog provides consumer value because it provides resources and advice for our consumers to be able to incorporate balance into their lives, whether that be through exercise, taking a rest day, or incorporating joy into their everyday. This blog provides corporate value because the content of this blog positions Miles as a compassionate company that gets the struggle and who wants to help young professionals hustle well without burning out. This blog is all about having empathy for our consumer, which translates into positive brand sentiment. The blog was created using WordPress and blog posts each group member wrote. Click the image below to visit the blog.
This Content Marketing Analysis focuses on Outdoor Voices. In it I analyze OV's use of Instagram, Pinterest, blogging, and TikTok from a content marketing perspective by outlining each platform's strengths and weaknesses using specific examples. Click the image below to read my analysis.
